The $500 billion+ a year travel industry
continues to evolve at a rapid pace. Emerging ripe with
opportunity is the high-margin, leisure-based travel
market, which is comprised of airfares, hotels, car
rentals, excursions, and tours. Leisure travel agents
and wholesale operators are now facing a critical need
for flexible, cost-saving technology solutions that can
vastly improve operating efficiencies, create global
distribution channels and meet consumer preferences
on-demand.
As the Internet evolved into a more efficient machine
between 2001 and 2003, the industry term “dynamic
packaging” emerged to describe the assembly of travel
components online to be delivered for a single price.
Between 2001 and 2003, leisure Web travel spending
tripled, from $14.2 billion to $42.9 billion. This
market is estimated to double from 2004 to exceed $100
billion by 2009. Approximately 29.4 million U.S.
households booked travel online in 2004, and forecasts
estimate that number will jump to 44.3 million U.S.
households in 2009. This new environment bodes well for
DLC’s business model. DLC is poised to transform
traditional ‘brick and mortar' wholesale travel agencies
into a highly efficient, cost-effective electronic
channel that empowers travelers and agencies to create
complex itineraries using a dynamic, real-time packaging
and pricing model.